When you see the dazzling summer outfits in the Loom latest collection 2025, what you’re admiring is far more than just exquisite design and artistry. Each thread tells a story, each stitch whispers a secret, and every photo in our gallery is a snapshot of something much bigger. Welcome to Behind the Glam, where we peel back the curtain on what truly goes into creating the Loom’s iconic glamour. Spoiler alert: it’s not all sequins and spotlights—sometimes it’s quirky chaos, laughter, and a little dash of drama that makes magic happen!
From Design Dreams to Tangible Threads
The journey of this collection started long before the spotlight hit. Picture this: a brainstorming room buzzing with creative energy as our designers envisioned the intersection of heritage and modern elegance. How do you create outfits that resonate deeply, yet feel refreshingly innovative? Every detail, from delicate hand block prints to the selection of lightweight fabrics for summer ease, was meticulously planned and debated (cue dramatic expressions and coffee-fueled debates). For the Loom, glam isn’t just aesthetic—it’s an emotion, carefully woven into breathable cotton, graceful georgettes, and shimmering silk blends.
The Quirky Chaos of BTS Shoots
Fast-forward to the behind-the-scenes shooting phase. If you thought the Loom’s glossy imagery was serene, think again! You don’t see a vibrant crew assembling backdrops, hustling for perfect lighting, and cracking jokes to keep the mood fun and upbeat. Shooting the new collection is equal parts creativity and organized chaos. One minute, you’ll find the photographer standing on a chair to capture that oh-so-perfect angle; the next, our models are twirling in chiffon dupattas or discussing which snacks are best to fuel another hour of work. Oh, and let’s not forget the occasional fashion emergencies—like missing accessories that somehow find their way into the prop closet at the 11th hour!
There’s something charmingly unpredictable about shooting these looks. Take the Printed Cotton Kurta with pants, for instance. It was an absolute dream against soft summer lighting, but the team had to wrestle with gusts of wind that kept sending the dupatta flying. Or the new co-ords, which proved its true elegance during one candid moment when our model casually held her sleeves up mid-pose (the detail glimmered beautifully in the sunlight). These spontaneous triumphs remind us that glam isn’t only in the polished shots—it’s in the delightful imperfections too.
The Joys of Collaboration
One of the most rewarding parts of bringing this collection to life is the collaborative energy. Our models, stylists, and photographers work together seamlessly, with everyone chiming in to fine-tune the mood and direction. Watching the pieces of the puzzle come together is nothing short of magical. And while the focus stays on highlighting each outfit’s story—whether it’s the artisanal charm of patchwork or the bold statement of color contrasts—we never forget to sneak in lighthearted moments, thanks to someone walking into the frame holding a bag of chips. Guess what? That spontaneous laugh gave us the most authentic capture of joy, perfectly complementing the outfit’s cheerful tones.
The Loom Glam Is More Than Meets the Eye
The glamorous final product may be what steals hearts, but what happens behind the scenes is just as enchanting. It’s the late-night emails swapping shot ideas, the fabric swatches sprawled across the table, and the moments of improvisation when something unexpected happens. Every crease ironed out, every accessory matched, every frame captured—it’s all fueled by passion and joy.
So, the next time you browse The Loom collection, take a moment to imagine the hustle, the quirks, and the stories that brought it to life. Behind the glam is a team devoted to ensuring you don’t just wear an outfit—you carry the spirit of creativity, fun, and heritage woven into every thread. Ready to make some magic? Because we’re already dreaming of what’s coming next!
