Ever wondered what goes behind filming the magic behind a shoot? Well, step into the enchanted world of The Loom’s 2024 Velvet Collection, where every detail is meticulously crafted to transport you straight to the luxurious courts of the Mughal Empire.
On an extraordinarily humid day, the shoot buzzed with anticipation and creativity. The Loom had one model, a striking vision of elegance, chosen to embody the essence of the new velvet collection. And oh boy, how did we deliver!
Picture this: rose petals cascading from the heavens, adorning the floor like a crimson carpet of dreams. The petals weren’t just strewn around—they danced, fluttered, and framed the scene, adding an ethereal touch to the whole setup. The creative team behind the shoot spared no effort in turning the place into a veritable garden of Mughal splendor, drawing inspiration from the opulent aesthetics of Heera Mandi.
The makeup team went all out to complement the regal theme. Dark, dramatic eyes that seemed to hold secrets of ancient empires were expertly painted, while Alta—a traditional red dye—graced the hands of the model, adding a touch of authenticity and drama. Each stroke of makeup was not just about enhancing beauty but about telling a story, a whisper of a time gone by, bringing to life the legendary allure of Mughal queens.
As for fashion, the 2024 collection is a feast for the eyes. Velvet, the fabric of royalty, was the star of the show, each piece adorned with intricate dori embroidery. The attention to detail in the embroidery was nothing short of awe-inspiring, with patterns that seemed to dance and shimmer with every movement. The velvet’s rich texture combined with the elaborate stitching created garments that were both timeless and breathtakingly contemporary.
Behind the scenes, the atmosphere was charged with a mix of frantic energy and focused calm. Stylists, makeup artists, photographers, and directors moved like a well-choreographed troupe, each contributing their magic to the masterpiece. The model, poised and graceful, effortlessly switched from pose to pose, embodying the regal elegance that The Loom aimed to capture.
The team remained undeterred despite the relentless humidity, which threatened to turn into a sauna, as everyone pushed through the sticky weather with determination and creativity. The end result? A collection that not only showcases the luxurious allure of velvet but also weaves a narrative rich with cultural heritage and artistic expression. The Loom 2024 Velvet Collection is more than just fashion—it’s a portal to a time of opulence and grandeur, where every detail, from the rose petals to the dori embroidery, tells a story of elegance and timeless beauty.
So, the next time you see those stunning images of The Loom Velvet Collection, remember the creativity, and the unyielding passion that brought this Mughal-inspired dream to life. Here’s to the unsung heroes behind the scenes, who transform vision into reality, one rose petal at a time.
Are you curious to see more about the collection or perhaps explore some fashion history? Let us know!
