Ishq, Pyar, Mohabbat, Prem, Preet, Love, so many names are procurable to reward these emotions of belongingness and feeling dignitary even in your own eyes and reflection. The idea of love resides in every other subject that exists in this universe, it comprises romanticizing every breath, gaze, action, word, and even a slight moment of sadness, agony, happiness, and pain. The Loom has tried to capture the same essence of love in its latest collection named ‘ISHQ’, it is a curated piece of craft and diligence that resonates with the idea of love for everyone irrespective of any differences. This collection is an attempt to capture the vivid energy of love in the form of intricate lace work and designs that are handcrafted with so many endeavors to serve the idea of beauty in an explicit manner.
Our collection is refined poetry in the honor of our rich Indian culture and traditional aesthetics. We have taken inspiration from our grounded roots, and the charm of an exquisite range of rang, roop and phool floating around in the surreal ambiance of phool mandi has brought this collection into existence. We have tried to infuse the majestic impact of authentic Indian patterns, textiles, and techniques like the use of vastukala from monuments to create a unique and stylish ensemble. ISHQ will make you fall all over again with the Indian perspective of celebrating beauty and love, not confining to it the ethnicity of traditions we have also placed a modern approach in it. We provided enough space to celebrate an individual style in our collection by perceiving the idea of Self-love here, our collection’s tagline says, “Love yourself a little extra”.
By adorning yourself in our “ISHQ” you can secure an appreciation, affinity, and positive regard for yourself in an alluring way. When you look good, eventually you feel good, hence it is closely related to self-compassion and self-esteem. When you have a strong sense of self-love you pick the best for yourself knowing the importance of your existence and emotions. Our collection is designed for everyone because we consider each individual as a piece of art that needs to be acknowledged and appreciated in a certain respective way!
So this summer, embrace your cultural heritage with our latest line of art and emotions. It’s the result of countless hours of hard work and dedication, and we can’t wait for you to experience it for yourself. Try our new collection and treat yourself in a loving way and amp up your beauty with the tint of ISHQ.
