Color Psychology in Diwali Fashion 2023: What to Wear When?

by THE Loom
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Green Embroidered Chanderi Silk Anarkali Suit

Diwali, the festival of lights, is one of the most eagerly awaited and celebrated festivals in India. It is a time for joy, togetherness, and the triumph of light over darkness. During this festive season, fashion takes center stage as people adorn themselves in vibrant and stylish outfits. However, what many may not realize is that the colors you choose to wear during Diwali can have a profound impact on your mood and the impression you make. This is where color psychology comes into play, helping you make the right fashion choices for each day of the Diwali festival.

Day 1 : Dhanteras

the loom - Golden Silk Blend Saree
the loom – Golden Silk Blend Saree

Dhanteras marks the beginning of the Diwali festivities. This day is completely dedicated to prosperity and wealth. On this day, people buy new utensils, jewelry, and other valuables. The color of choice for Dhanteras is gold. Gold symbolizes wealth and success. Wearing gold-colored outfits or accessories is believed to bring good fortune and prosperity. It radiates warmth and positivity, making it the perfect choice for the first day of Diwali.

Day 2 : Choti Diwali or Naraka Chaturdashi

the loom - Red Gota Cotton Anarkali Suit 
the loom – Red Gota Cotton Anarkali Suit 

Choti Diwali, also known as Naraka Chaturdashi or Roop Chaudas, is the day when Lord Krishna defeated the demon Narakasura. This day is associated with the victory of good over evil. To match the theme, the recommended color for Choti Diwali is red. Red is a color that signifies passion, strength, and energy. It represents the valor and power displayed by Lord Krishna. So, consider wearing red or incorporating red elements into your outfit to celebrate this day with enthusiasm.

Day 3 : Diwali

The main day of Diwali, also known as Lakshmi Puja, is a time for grand celebrations and worship. It is a day dedicated to the Goddess of wealth, Lakshmi. Traditional attire is the order of the day, with an emphasis on brightness and opulence. The color of choice for Diwali is yellow, symbolizing happiness and spirituality. Yellow outfits, especially silk sarees, are a popular choice for women, while men can opt for yellow kurta-pajamas or sherwanis. Yellow is a color that exudes positivity and is associated with the light and radiance of the festival.

Day 4 : Govardhan Puja

the loom - Green Zari Cotton Silk Kurta
the loom – Green Zari Cotton Silk Kurta

Govardhan Puja commemorates Lord Krishna’s lifting of the Govardhan Hill to protect the people from torrential rain. On this day, the chosen color is green, representing nature and the earth. Wearing green signifies harmony, growth, and fertility. You can incorporate green into your outfit with accessories or clothing items, making it a symbolic tribute to the environment and nature’s blessings.

Day 5 : Bhai Dooj

the loom - Pink Hand Embroidered Cotton Silk Suit
the loom – Pink Hand Embroidered Cotton Silk Suit

Bhai Dooj is a day dedicated to the bond between brothers and sisters. It is a time to express love and affection for one another. The ideal color for this day is pink. Pink represents love, friendship, and tenderness. This color is perfect for creating a warm and affectionate atmosphere during the celebrations. Brothers and sisters can exchange gifts and wear pink attire to symbolize their deep emotional connection.

Additional Tips for Diwali Fashion

Traditional vs. Contemporary: While traditional attire is the norm for Diwali, you can also experiment with contemporary styles and fusion wear to add a modern twist to your festive look.

Personal Preferences: Ultimately, the choice of colors should align with your personal preferences and style. If a particular color makes you feel confident and happy, it’s the right choice for you.

Accessorize Wisely: The use of accessories like jewelry, scarves, and footwear can complement your outfit and add the desired color symbolism.

Coordinate with Family: Consider coordinating your outfit colors with your family members for a cohesive and visually appealing family photo.

Dress Comfortably: Diwali involves a lot of rituals, family gatherings, and celebrations. Always remember you can look beautiful only when you are comfortable and confident. So always pick the most easy-going outfit which allows you to move freely.

Diwali is a time of joy, light, and vibrant celebrations. The colors you choose to wear during this festival can not only enhance your appearance but also reflect the rich symbolism and traditions associated with each day. By understanding the principles of color psychology and applying them to your Diwali fashion choices, you can make a meaningful and stylish impact while enjoying the spirit of the festival to the fullest. Whether it’s gold for prosperity, red for valor, yellow for happiness, green for nature, or pink for love, your choice of color can elevate your Diwali fashion and help you immerse yourself in the festive spirit. So, embrace the power of colors this Diwali, and make every day a vibrant celebration.

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